Tuesday, December 6, 2011

SOUNDS OF BENATTON

As I sat in "Apt 78" a lounge in the Washington Heights section of NYC chatting it up with up and coming HIP HOP group BENATTON. I realized I came across a very talented group which formed 7 years ago.

Like the clothing brand Benetton; Benatton is a colorful mixture of diverse young men. Luis "Jay" Suarez (who is Dominican), Richard "Parlay" Copier (who is French), and Anthony "ToNe" Woolford (who is African American).



With a very unique sound, they have yet to reach there full potential.
As we chatted over our sangria's, I had them freestyle for me. To my amazement, all three were lyrically animated. This was a classic case of "don't judge a book by its cover." At first glance you would think "ahhh yeah, they probably THINK they can rap." But they amazed the shit out of me.

ToNe has a cool lingo which reminded me of Nikki Minaj (except for the fact he makes sense. Lol).
Parlay who is also the producer, artist & engineer says " I want to be the first white rapper that doesn't sound corny, I want to come across poetic like NAS but sounds like FABOLOUS," and Jay has a rapping J.Cole sound with a touch of Sofrito. When asked about there sound Parlay put it like this: "We are the Beastie Boys mixed with N.E.R.D slapped with Gym Class Heroes.

Each song is diverse in sound: "I'm Famous" has Jay mixing with some Latin lingo. It takes my mind to shining lights in a high class downtown Manhattan club. Parlay raps in "Acting Up" sounding far from a white boy. I imagine bumping this with the windows down in the whip, while "Realease the Kracken" has a rock/hip hop skateboarder feel to it. They are obviously a group that likes to have fun with sounds and makes you want to move.


They are definitely a group that you can and will be hearing a lot about in the near future.


FOR MORE INFORMATION :
www.benattonmusic.com
www.facebook.com/benatton
www.twitter.com/benattonmusic